Code: AE0B16EPD Business economics
Lecturer: Ing. Tomáš Podivínský Weekly load: 2+2s Assessment: KZ
Department: 13116 Credits: 4 Semester: W,S
Description:
Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.
Contents:
What is Business / Business Environment
Business Plan
Law in business
Book keeping and Budgeting
Short term and long term financing
Cash flow and efficiency criteria
Marketing
Management
Human resources management
Recommended literature:
- Printed materials distributed in one of first week(s)
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
Keywords:
... are relict of previous century. Who cares about them, in the age of Google?