Code: F7AMBPOD Entrepreneurship
Lecturer: Ing. Petra Hospodková MBA Weekly load: 2P+2C Completion: GA
Department: 17110 Credits: 4 Semester: S
Description:
Students will get a general overview of the company and its key functional areas. Students will be able to identify the elements of success of entrepreneurial ventures, consider the legal and financial conditions for starting a business venture, also evaluate the effectiveness of different entrepreneurial strategies. Finally students will be able to specify the basic performance indicators of entrepreneurial activity and explain the importance of marketing and management in businesses. At the end of the course students will interpret their own business plan.
Contents:
1. Decision making within organizations.
2. Behavioral assumptions for the analysis of organizations.
3. The relation between enterprise and its economic environment.
4. Organizations and markets.
5. Decision and business strategy.
6. Introduction to the functional areas: production, investment, financing and commercialization.
7. Corporate finances: types of companies and the role of limited liability.
8. The management of organizations: coordination and motivation.
9. Creativity and recognizing the opportunity.
10. The business model.
11. Market research and marketing strategy.
12. Entry strategies, legal and professional ethic matters.
13. The economics of new entrepreneurial actions.
14. The importance of the management team
Seminar contents:
1. Objectives of a Business, Business Environment
2. Building up Business
3. Firm Size, Co-operation and Integration
4. Internal vs. external financing
5. Debt vs. equity financing
6. Cost Concepts I (cost behavior in relation to volume of activity)
7. Cost-Volume-Profit Analysis
8. Financial Statements
9. Fundamentals of Financial Analysis
10. Cash Flow Concept
11. Direct, Indirect Costs
12. Manufacturing, Non-manufacturing Costs
13. Budgeting
14. Costs Concepts and Pricing
Recommended literature:
1. Creating a business plan: expert solutions to everyday challenges. Boston, Mass.: Harvard Business School Pub., c2007. ISBN 978-1-4221-1885-6.
2. LAWRENCE, Peter A. Enterprise in action: a guide to enterpreneurship. Chichester: John Wiley, c2013. ISBN 978-1-119-94528-4.
3. BLACKWELL, Edward. How to prepare a business plan. 5th ed. Philadelphia: Kogan Page, c2011. Business success (London, England). ISBN 0749462531.

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